Decision Making Process: Marketers MUST LEARN Why They Should Care What Consumers Buy?
The most important step these brands took was to create a category and developed brands based on these categories.
Red Bull dominates energy drink, Xerox dominates copier category,
Coca Cola dominates cola category, Domino's dominates home delivery pizza.
Why? Perhaps, there are many reasons. Yet, the most important step these brands took was to create a category and developed brands based on these categories.
Watch the Decision Making Process cartoon here
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