Create and Sell an Online Course
Business coach Luisa Zhou (www.luisazhou.com) talks developing an online course so entrepreneurs can reach new customers, establish themselves as subject matter experts and bring in additional revenue. She includes strategies for course content and how to launch the virtual class successfully.
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00:00 Welcome and Introduction
04:20 Benefits of Adding Courses to Your Business
09:35 Structuring and Pricing Your Course
15:31 Creating Effective Course Content
27:37 Essential Technical Aspects for Course Creation
29:20 Effective Launch Strategies for Your Course
36:24 Minimal-Effort Launch
36:46 Boosting Sales with Challenge Launches
46:23 Q&A: Choosing the Right Online Platform
48:16 Q&A: Live Courses vs. Recorded Courses
50:01 Q&A: Target Audience for Your Course