GA4: Report-Level Filtering and Segmentation. How to View Period #8 (9)
Google Analytics 4 (GA4) is the next generation of Google's renowned product, designed to measure everything related to user behavior on your website. GA4 is truly the next generation, as the underlying analytics logic has changed: it analyzes data based on events rather than sessions, and the new analytics also features a new data collection model.
Consequently, switching from Universal Analytics to GA4 is a bit more complicated than simply clicking "update." Even after the switch, which is manageable in principle, GA4 users will face a number of significant challenges, as it is, in a sense, a completely new product. To help those new to Google Analytics 4, we've created this course.
In this lesson, we'll explore filters and actions configured at the report level, that is, in the main Analytics interface. This is the basic level, what analytics users use every day, but your existing knowledge of events, which are considered advanced, will greatly help here.
All videos on Google Analytics 4: • Курс по Google Analytics 4 (9 видео)
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