How To Install Google Analytics Global Site Tag (gtag.js) In Shopify
In this step-by-step tutorial video I'll show you how to add the Google Analytics Global Site Tag ( gtag.js) to your Shopify Store. Measuring the performance of your ecommerce website is more than just sales and conversions. Being able to review data about all aspects of the user experience will help you make important decisions that can improve performance and ultimately garner more sales.
How to Create the Google Analytics Global Site Tag (gtag.js) - • How to Create the Google Analytics Global ...
Google Tag Assistant Chrome Extension: https://bit.ly/2UIqxIp
Google Tag Assistant (website): tagassistant.google.com
Google Analytics can give you a perspective outside of the basic data that Shopify's in-app analytics provide. Once your Shopify site is connected to Google Analytics, you can view and create reports based on the different interactions that users have on your website, create Goals to measure if, when and how they are being met, analyze where and what is causing your potential customers to drop off and so much more.
Also, connecting your Shopify site to Google Analytics allows Google's systems to create similar audiences to your current ones so you can advertise and reach those that might have never found you in the first place.
When you're ready to begin advertising, I highly suggest you check out the Sales & Orders software that will help you connect your product feed to the different marketing channels like Google shopping, Microsoft Bing Ads, Facebook ads, Facebook Store and Marketplace, Snapchat and more.
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