How To Add the Google Analytics Global Site Tag (gtag.js) to BigCommerce
In this quick step-by-step tutorial video, I'll show you the easiest way to add the Google Analytics Global Site Tag ( gtag.js) to your BigCommerce Store and how to Verify that the code was installed correctly.
We'll go over both options offered by BigCommerce to add your tracking code:
1. By adding the UA Tracking ID only
2. Adding the full Conversion Tracking Code
Tracking every aspect of how users navigate and interact with your BigCommerce store will help you make essential choices and adjustments that could enhance overall performance and optimize your website for conversions.
** Make sure to watch our video on How to Create the Google Analytics Global Site Tag (gtag.js) for Conversion Tracking - UA Code - • How to Create the Google Analytics Global ... **
** Google Tag Assistant for Conversions Extension is available here - https://bit.ly/3wlyxfe **
** Google Tag Assistant (Legacy) - https://bit.ly/2UIqxIp **
** Google Tag Assistant Website (No Extension Needed) - https://tagassistant.google.com/ **
** If by chance you are still using the old analytics.js code, here is a guide to upgrade to the new gtag.js code - https://bit.ly/3hVxHRx **
Adding the Google Analytics tracking code to your e-commerce store will help you track how many users come to your store on a daily basis, how they got there, what keywords they used to find you, what pages they visit throughout their journey to a purchase, or not. You will find demographics data like age, gender, location and so much more so you can understand who your customers are and what they like so you can make adjustments to your site to give those soon-to-be customers an experience they will remember and keep them coming back!
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