How To Setup Google Analytics Conversion Tracking In Google Ads
Tracking Conversions from your Google Ads campaigns is one of the first tasks you want to complete when creating search ads or shopping ads in Google. If you have ads already running and not tracking conversions, it will be hard to measure the success of a campaign, know which products are netting you a positive ROAS (Return On Ad Spend) and which ones are spending more than they are making.
Conversion tracking gives you important data that no merchant or marketer should be without.
In this video I'll show you how to connect your Google Ads account with Google Analytics and setup conversion tracking so that the data is available to you inside Google Ads. You can also use this same process to track goals that you setup in Google Analytics as well.
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