#34 - DMO AI Adoption: From Personal Use to Team Strategy - AI Marketing Workflow Series Part 1
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How do small DMOs adopt AI when they don't have Amazon's budget or enterprise resources?
Gerardo Corro (Executive Director, Tourism New Westminster) joins Peter and Kendel to break down AI adoption for destination marketing organizations operating under real-world constraints. This isn't about billion-dollar strategies—it's about what a team of three can actually implement.
We cover the shift from personal ChatGPT use to systematic team adoption, why "AI Thursdays" work for building culture, and how context engineering prepares your organization for what's next.
Key topics:
1. Moving from individual experimentation to team systems
2. Why DMOs need standard operating procedures now
3. Context engineering for 2026
4. Building a culture of innovation from the ground up
5. Practical first steps for resource-constrained teams
Chapter Timestamps:
00:00 – Intro & Why This Conversation Matters
01:09 – Meet the Panel: Peter, Gerardo, Kendel
04:59 – The DMO Reality: Not Enough Money, Staff, or Time
09:30 – Moving Beyond Personal AI Use
17:45 – Why This Feels Overwhelming (And What to Do About It)
23:15 – AI Thursdays: Permission to Explore
32:35 – Building a Culture of Innovation
34:28 – Systems Thinking & Context Engineering
37:31 – First Steps You Can Take This Week
Listen on Spotify: https://open.spotify.com/episode/3Qpk...
Read the full blog: https://tourismainetwork.com/from-str...
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