#40 - AI Data Governance: What Tourism Operators Must Know
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Data governance is a people, process, and legal problem. In this episode, Peter Pilarski sits down with data analytics expert and Tourism Ops AI co-builder Jeremy Adamson to unpack what AI data governance actually looks like for tourism organizations of all sizes.
They cover why good intentions aren't enough without documentation, the very real financial penalties hiding behind everyday AI habits, what GDPR compliance means for Canadian operators marketing to Europe, and why the regulatory picture in Canada is murkier than ever.
Whether you run a DMO, a small operator, or anything in between. This one is worth your time.
Chapter Timestamps:
00:00 – Welcome & Jeremy's Background
01:30 – State of Data Governance Across Industries
03:45 – Why Documentation Matters More Than Intentions
05:10 – AI Adoption as a People & Process Problem
06:40 – The Hidden Risks of Uncontrolled AI Tool Use
08:50 – Bias, Transparency & Ethical AI Decisions
13:44 – Common Data Gaps in Tourism Organizations
16:34 – What Data Governance Costs at Mid-Market
19:32 – Why Urgency Is Higher Now Than Ever
22:29 – GDPR, PIPEDA & Marketing to Global Visitors
25:16 – Building Tourism Ops AI with Governance by Design
28:07 – One Thing to Do This Week
Listen on Spotify: https://open.spotify.com/episode/2QIR...
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