What will I earn per client?

Опубликовано: 24 Июль 2026
на канале: Business Coach Academy
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What you will earn per client is one of the most important metrics for business coaches to realise. It factors in two of the most critical things, how long you keep a client and the prices you’re charging.

Find the balance
If you’re keeping your clients for a long time but charging them very little, you’re not going to earn that much. If you’re charging high prices but you can’t keep the client then you’re not going to earn a lot either. You want to find the sweet spot between high prices and keeping a client for a long time.

On average coaches are notoriously bad at keeping clients. The ICF reported that most coaches only keep their clients for around 4 months.

When people join or Partner Programme and have been coaching people before and they didn’t realise they were doing things to push clients away, then it was on average 4-6 months before they lost their clients.

When you know how to properly position a relationship you can keep clients 12 months and longer. Pam has had clients stay with her for 8 years!

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