Make your advocacy program actually effective
Building an advocacy program from scratch is no small task. There are endless ways to do it, and many mistakes that could trip you up on the way. If you're a solo customer marketing team of one then this is even more true.
But Jessica Day, Community, Advocacy, and Customer Marketing Lead at Dropbox has been through all this before. In part two of her event talk she talks about how she approached this very same problem. She shares how she'd recommend approaching an advocacy strategy for the first time - and making it effective from the start.
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