The three-legged stool of the marketing success framework
What makes your first try at building a customer marketing framework a success? What tools and materials do you need to make sure your blueprint comes to fruition?
Kevin Lau has a lot of experience working his skill on building own his own customer success frameworks, and he has this three-legged stool metaphor to help you truly understand the value of each of these three components of the customer marketing craft.
At the time of recording, Kevin Lau was Global Head of Customer Advocacy at Adobe, so this talk is based on his experience working there. He is now the Vice President of Customer Engagement at Freshworks.
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