Managing a flagship customer program: The journey to creating and keeping customer advocates
This episode of Customer Marketing Catch-up was recorded live at our London event in 2023.
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In this episode of Customer Marketing Catch-up, Valerio Bateli, Voice of Customer and Insights at Taboola, takes us through his steps to managing, and succeeding at, a flagship customer program.
Key takeaways:
The key characteristics to get from the stakeholders for a customer program
The most important touchpoints to prioritize when capturing potential advocates
How to maintain current advocates
One key tip to maintain advocate relationships
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