S.P.Y. Presentations - Presenting, Selling Wow! to your Customers
Presenting, Selling Wow! to your customers.
Presenting is about selling Wow! to your customers. We want customers to be excited about the information that we are sharing. We want customers to agree and accept our ideas and ultimately buy a product, buy a service, and sign the proposal.
Most presentations don't achieve the above because they are not focused. The information presented was all over the place and confusing. Presenters are always using the information at the wrong stage. The stage where information is still complex and confusing. I like to call this Stage 1 information.
For presentations to be effective, we need to work with information at the right stage. Presenters need to understand the 3 stages of information and how to use them correctly.
Stage 1 - Complex, raw data, not good for presentations
Stage 2 - Simplified, focused, easier to understand, good for presentations
Stage 3 - Fun and exciting, story-like, best for presentations
Once we get a good understanding of the above 3 stages of information, we can then use them to our advantage to craft and design presentations to be effective. Presentations that are high-impact and exciting that will Wow! customers and encourage them to take action.
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