Embracing Invisible Experiences with Forrester | CDP World 2023
Future consumer digital experiences are evolving towards being both more invisible and immersive. One hundred percent of B2C digital executives interviewed by Forrester believe that anticipating the needs of their customers and serving them proactively will create value for their customers and give them a competitive differentiator. Data will both form the foundation and provide the fuel for these experiences.
This session was part of CDP World 2023. Save your spot at CDP World 2024: https://www.treasuredata.com/cdpworld/
Chapters and Bookmarks:
0:00 Introductions
1:09 The future of consumer experiences: invisible and immersive
4:52 Moments along the customer journey
9:50 The state of invisible experiences today
12:47 How IX and CX come together
20:44 Challenges of IX
22:48 How you can prepare for the future today