Saving UTM Params for Later Use (GTM)
Saving UTM Params for Later Use in Google Tag Manager.
UTM parameters often contain useful information about where a visitor has come from. Google Analytics remembers these values for you, but what if you need to use them in non-GA tags, such as an AdWords or Facebook marketing pixel? In this GTM tutorial I'll show you how to do just that.
The container used in the demo is available here:
https://gum.co/utmsaver