Marketing Technology Architecture For Digital Marketers (with sketches and examples)
Learn the basics of marketing technology architecture for digital marketers in order to make your marketing campaigns more data-driven.
In this video I'll talk about:
The benefits of joined up data
Explore a use case of creating a remarketing campaign across email, SMS, social and other ad-tech
Explain how to connect online to offline data sources
The importance of a customer data platform (CDP)
Why a single customer view isn't always the best solution
How to automate your data pipelines and move away from old school manual uploads
See the mistakes I see companies making when talking about martech and single customer views, and how I recommend you overcome them.