Professional Google Analytics for Shopify: Earn More Through Insight (STEP BY STEP GUIDE)
A complete guide to a professional Google Analytics for Shopify implementation.
Far more sophisticated than Shopify's own default integration!
Earn more revenue and increase profits by setting up Google Analytics like a professional. GA + GTM + Shopify!
In this in-depth course you'll learn how to complete a professional implementation of Google Analytics, including enhanced ecommerce, scroll depth tracking, outbound link tracking, attention time tracking and much more.
I GUARANTEE this is the most sophisticated and detailed walk-through of implementing advanced Google Analytics for Shopify you'll find on the Internet. And not only that, but I also show you how to analyse the data to optimise your website and make more money.
DOWNLOAD THE COMPLETE COURSE
(including GTM container and source code):
https://gum.co/gashopify
PART 1: Introduction
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Introduction (0:02)
Learning objectives (1:45)
Course steps (2:59)
PART 2: Shopify Website Overview
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Website overview (3:44)
Why not use Shopify’s Google Analytics integration? (5:05)
PART 3: Google Analytics and Google Tag Manager Account Setup
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Introduction to account setup (6:07)
Creating a Google Tag Manager container (6:44)
Adding the GTM container to Shopify (7:30)
Creating a Google Analytics property (9:56)
Configuring Google Analytics views (11:00)
Creating view filters (12:23)
Enabling enhanced ecommerce reports (13:57)
Configuring custom dimensions & custom metrics (15:16)
Creating calculated metrics (21:06)
Linking AdWords & Search Console to Google Analytics (22:19)
PART 4: Data Layer Basics
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Introduction to the data layer (23:21)
Implementing a basic data layer on Shopify (24:44)
PART 5: Advanced Google Analytics Implementation (premium content)
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Introduction to the implementation
Implementing advanced Google Analytics via Google Tag Manager (including form submissions, form abandonment, scroll depth tracking, outbound link tracking, blog article author, attention time and user ID)
Importing the Demo Google Tag Manager container
Debugging with Google Tag Manager and Real-Time Reports
Creating Goals
Creating a user ID view
PART 6: Enhanced Ecommerce Implementation (premium content)
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Tracking product list performance on Shopify
Viewing product list performance reports
Tracking product clicks & add to/remove from carts on Shopify
Debugging an enhanced ecommerce implementation
Tracking transactions
Debugging transaction tracking
PART 7: Data Analysis to Increase Revenue and Engagement (premium content)
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Analysing channel performance
Analysing page scroll depth
Analysing social shares
Analysing form submissions and abandonment
Enhanced ecommerce analysis
Exporting user ID for CRM matching
DOWNLOAD THE COMPLETE COURSE
(including GTM container and source code):
https://gum.co/gashopify
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