Experiential Marketing Agency, Hadley Media, PacSun Plinko Activation
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Upon entering Neon Carnival during Coachella 2015, guests were greeted by a life-size PacSun Plinko game. Surrounded by the bright lights of the Carnival, excited fans climbed to the top platform to drop Plinko chips down the 12-foot tall version of the classic game.
Everyone who played walked away with premium merchandise such as hats and sunglasses from top brands like Vans, RVCA, Hurley, and Adidas. Top prize winners received $100 PacSun gift cards. The game was such a hit at Neon Carnival, that it will be reused for future events!