Gorillaz v Ryder: Now
The official music video of "Now" by London based UK Hip Hop artist Ryder (also know as Rhythm Ryder or Riddem Ryder). An Acusa Films production, Produced, Directed and Edited by Vincenzo Siracusa.
Ryder is an established UK Hip Hop artist and one of the founders of the UK Grime and Hip Hop collective the Well Known Strangers. He is also an active member of the Northsiders, another underground Hip Hop and Grime Collective based in North London, United Kingdom.
"Now" also features the vocals of Dragzy Malone, an established rapper, singer and songwriter also from London, and also part of the Well Known Strangers and Northsiders collectives.
Ryder comes from a musical family and music background with one of his brothers (DJ Tubby) being a member of the infamous Grime and Dubstep collective the Newham Generals, alongside MCs D Double E and Footsie.
DJ Tubby and Footsie ran their own record label Braindead Entertainment from 2002 to 2007 through which they released their own instrumentals. Footsie revived the label in 2012 to release his first solo vocal EP Zoot Break 2, this was followed by a joint instrumental EP with DJ Tubby entitled The Gray Area and by a 3 volume instrumental album series called King Original. D Double E has appeared as a featured artist on numerous releases as well as having released singles and a solo EP on Dirtee Stank, he also founded his own record label Bluku Music in 2014.
Directed, Produced and Edited by Vincenzo Siracusa (Acusa Films)