GA4: Initial setup and migrating settings from Universal Analytics #2 (9)
Google Analytics 4 (GA4) is the next generation of Google's well-known product, designed to measure everything related to user behavior on your website. GA4 is truly the next generation, as the underlying analytics logic has changed: it analyzes data based on events rather than sessions, and the new analytics also features a new data collection model.
Consequently, switching from Universal Analytics to GA4 is a bit more complicated than simply clicking "update." Even after the switch, which is manageable in principle, GA4 users will face a number of significant challenges, as it is, in a sense, a completely new product. To help those new to Google Analytics 4, we've created this course.
In this lesson, we'll complete the installation of Google Analytics 4, look at how and what data can be transferred from Universal Analytics, and explore what Google signals are and how to enable them.
All videos on Google Analytics 4: • Курс по Google Analytics 4 (9 видео)
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