19 Realms - transmedia experience for Game of Thrones
For season 4 of Game of Thrones in Spain, TSL created the experience 19Reinos.
Central to the experience was a MMORPG on Twitter in which players could attack, betray, seduce and give money... money unlocked on social media and real places such as FNAC stores.
A full case study is given here: http://www.conducttr.com/success-stor...