There is a difference between content DISTRIBUTION and content REPURPOSING, and these two terms are used interchangeably, but they have some key differences!
📲 Distribution is simple - take one piece of content and share it across multiple platforms. It's quick and easy, but might not always fit each platform perfectly.
♻️ Repurposing means you manipulate an original piece of content to fit other platforms before posting. It might take a bit more time and skill, but you are adapting content to suit different platforms, considering their cultures and formats.
Both strategies have their place, and I honestly use BOTH in my content creation process.
👉 Distribution is great for efficiency, while repurposing helps tailor your message.
Start by experimenting with both and find the balance that works for you.
Remember, the goal isn't just to create more content, but to create more impact.
And if you want to dive DEEPER into this concept, check out this week's YouTube video! 🔗 (link in bio)
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