Post-Sale Service Contract Programs with Bob Seal of APC
In the latest edition of AutoSuccess Magazine's Executive Spotlight series, Bob Seal from Automotive Product Consultants, joins us in the studio.
Bob and Brian discuss APC’s post-sale service contract program, which aims to offer service con-tracts to customers who either declined them during the finance process or are using the dealer-ship's service department without one. It also targets "visiting owners" who service their vehicles at the dealership but didn't purchase there. The program uses dealer data, secured with SOC 2 Type 2 Certification, to identify opportunities while ensuring customer privacy.
Benefits include increased customer retention—an 85% likelihood of returning for service and future vehicle purchases—as customers with service contracts often prefer the dealership. Marketing efforts, branded as though from the dealership, are strategically timed, considering factors like warranty expiration or recent costly repairs. These communications, far from intrusive, are tailored to customer needs.
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