Super.money - Meh | Hand-picked by Good Ads Matter
𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -
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This is what the feeling of ‘meh’ personified looks like!
This 75-second-long ad for Super.Money, a new fintech app backed by Flipkart, uses a visual metaphor to showcase the underwhelming rewards offered by UPI apps.
The creators cleverly correlated the slang, “meh”, with the onomatopoeia for the sound a goat makes—and the result was a goat in a man’s body, called ‘Sumo’, who represents the average Indian, wary of marketing gimmicks.
Sumo, the official AI influencer for the company, goes about his everyday life—visiting the barbershop, drinking tea and shopping from street vendors—and every time he pays for something, he lets out a defeated “meh”.
Holding the viewer’s attention, with its humour and absurdity, the ad is a breath of fresh air—both, relatable and quirky at the same time.
Shikha Gupta, Consulting Creative Director at Super.money, said, “Sumo is relatable, witty, and offers a much-needed break from the glossy, unattainable personas we often see in ads. He’s tired of putting up with empty promises, just like our users, and that’s why he’s the perfect symbol for super.money’s promise of real rewards.”
Well then, what made you go “meh” today?
Country: India
Year: 2024
Brand: Super.money (@getsuper.money)
Creative Director: Shikha Gupta
Director: Indrashish Mukerjee (@mr.nicecat)
Executive Producer: Kedhhar Barrve (@kedhharbarrve) & Surya Balakrishnan (@suryab)
Producer: Pallavi Singh (@pal_sing)
DOP: Shivendu Kudalkar (@shivendukudalkar)
Production Designer: Rohini Sen @rohini_sen
Animatronics Goat Head: Prasun Basu (@probotix_studio)
Offline Editor: Navneet Pant (@navneetmak17)
Colorist: Prateek Mahesh (@prateek.mahesh)
Online Artist: Peter (@peter_van_rij) VC Studio
Music: Sameer Uddin (@zookthespook)
Singer: Sarita Mesquita Vaz (@saritavaz)
VO: Ankur Desai (@ankurbdesai)
Sound Engineer: Lucky Dhami (@dhami.lucky)
Song: “Chori chori Dil Tera Churaenge”
Audio courtesy: Sheemaroo Entertainment ltd.
Line Producer:
Bajaj Vishal (@vishal_bajaj_1603) & Pratik More (@pratikmr)
Unit Production Manager: Yogesh Rajput (@ganja_yogi)
Production Manager: Prashant Sharma (@sharma_prashant666) & Pranjal Patil (@pranjalpatil21_)
Casting Director: Chhavi Vij Gupta (@chhavivij)
Costume Designer: Neha Panda (@nehapanda)
Makeup : Karan Singh
1st AD: Nameeta Prakash (@namabird)
DA: Ishan Gaur (@ishangaur) &Aashna Dhiman (@aashnaadhiman)
2nd AD: Joshua Pereira (@auhsoj_pereira)
3rd AD: Shambhavee Pendse
1st AC: Virendra Lanke (@virlanke)
2nd AC: Abhishek Kotadia (@abhishek_kotadia)
Focus Puller: Devkaran Nivergi (@dev23karan)
Set Dresser: Shruti Oza (@shrutiozu) & Katha Mehta (@kathamehta)
Casting Assistant: Ramzi Rizk (@Ramz)
Costume Assistant: Foram Nagda, Pooja Arora & Neelam Yadav
Dressman : Ranjit Yadav
Storyboard: Obaid Ansari (@obaid_artist)
Gaffer: Shaikh Basha
Spot: Kamlesh Mishra (@kamleshmishra209) + Team
Actors: Dhaniram Prajapati (@dhani_ram_official), Sourabh Sharma, Kartik Aditya (@kartik.aditya), Gina Fernandes (@rockinngina) & Rukhsana Behruzi (@ruk44)
BTS : Unnees Bees Films (@unneesbeesfilms)
Post Producer: Prashant Ghadge (@prash_26)
Accounts & Admin: Vibhuti More (@vibhutimore)
Office Boy: Surendera Koli (@kolisurendra85)
𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!
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