Choosing fitting in over being right: Asch's 1951 conformity experiment
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Back in 1951 Solomon Asch conducted a study that demonstrated that people will, quite often, prioritise fitting in over being right. Watch this video to find out more.
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References:
Asch, S. E. (1951). Effects of group pressure upon the modification distortion of judgments. In H. Guetzkow (Ed.), Groups, leadership and men (pp. 177-190). Pittsburgh, PA. Carnegie Press
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