Linkedin for Consultants Part 1: Strategy
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Linkedin for Consultants Part 1: Strategy
In today's podcast episode 91, Russell Pearson shows you how to use LinkedIn effectively as a consultant by focusing on strategic positioning. First, Russell emphasizes that LinkedIn should be used as a positioning tool rather than a resume, showcasing your current expertise. Next, he highlights the importance of having a voice by sharing original content and engaging in meaningful conversations. Finally, Russell stresses the need to identify and connect with a specific target audience to make your message impactful. Don't forget to subscribe for part two, where I'll dive into the technical setup of your LinkedIn profile to maximize engagement and generate leads.
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