Social Media for Power Washers 101
You look at other power washing contractors on social media and think, “I don’t have time for that. Does it even work?” In today’s home services market, having social media is a must.
But just having profiles isn’t enough: You need followers, interactions, and engagement to make the most out of your social media presence. This requires set goals and a plan for consistent posting. If you are getting ready to launch social media, keep these tips in mind.
Set smart goals to assess your social media performance.
We’re talking measurable, attainable, relevant, and time-bound goals.
A good Example of a smart goal would be something like this:
We are going to increase our Facebook interactions by 25 percent this quarter.
Social puts a face and voice to your business:
Focus on creating posts that show people who you are and what you’re all about.
Top brands post consistently - and optimize posts for each channel.
Remember that a great Instagram post looks a lot different from an engaging tweet.
Focus on customer service.
Don’t know what to post about? Answer your customer’s most common questions.
Engage your audience.
Like and reply. Ask and answer questions. Thank customers. Run social-only discounts.
Humanize your brand with fun content.
Pull back the curtain a bit and show the people behind the brand.
Stand out with visuals.
Ditch the stock photos and post photos and videos from your team. Focus on consistent quality.
Don’t let social media become an afterthought.
If you’re going to do it, put in the right amount of effort, time and strategy. There’s nothing worse than a customer landing on a social media profile for your business that hasn’t been updated in months.
We can help make your social media work for your business: Reach out to our team.