Recruitment Marketing Basics for Power Washers
You need quality employees.
Where do you find them?
To find the next generation of power washing technicians, you need to think beyond sites like Indeed and LinkedIn for your recruitment marketing strategy.
Let’s take a step back and talk about this: What is recruitment marketing?
This refers to a set of marketing tactics that you can use to market your power washing brand to candidates. It builds visibility and awareness around your company culture and what makes you different from the rest.
Essentially, you are “selling” your jobs: Prospective technicians are going to work for a company they trust and connect to.
You know your cultural values and what makes your people great–but a candidate can’t know that just by visiting your website–so you have to show them this through your marketing.
Recruitment marketing is NOT just a buzzword. It creates new opportunities to attract, engage, nurture, and convert your ideal candidates.
Here’s some of the top recruitment marketing tactics we recommend:
Employer Branding
You need consistent branding across your organization–and we’re not just talking about your logo. Your employer branding includes everything from your employer value proposition to your company culture.
Social Media
Your candidates aren’t perusing LinkedIn or Indeed–they are on social media. And many of them are likely passive candidates: They may not even be looking for a new job.
Your goal is to create relevant, engaging content that sparks their curiosity and interest about working for your company on channels like Facebook, Instagram, and Twitter.
Video Marketing
Great storytelling is strong recruitment marketing. What better way to do it than with video? Videos get 48 percent MORE views on social media than text or photo posts.
Paid Advertising
Digital paid ads can get you in front of the right people at the right time. Remember, the goal is to get the right candidates to click that “Apply Now” button.
If you’re ready to dive into recruitment marketing, we can help: Reach out to our team.