Power Washer Marketing | How to Create a Marketing Strategy
You’ve had success as a power washing contractor, but you’ve never really created a tangible marketing strategy. We suggest taking a three hundred and 60-degree approach to your marketing, tailoring your strategy to your ideal customer.
These steps will help you get started.
First, think about what makes your business unique. Your buyers are value-oriented and likely budget-oriented. If you want to prevent homeowners from shopping around for quotes from your competitors, you need to set yourself apart from the start and position your services as luxuries, rather than commodities.
What promise are you willing to keep that your competition would never make?
Do you use the latest equipment?
Do you have a deeper knowledge base in the industry?
Do you give back more to the community?
Answer these questions for your prospective customers.
Second, make it easy for customers to get in touch. When you use Google Local Services ads, your ad is displayed at the top of local search results. This makes it easier for searchers to connect with your business. Also make sure you keep your social media and blog content up to date with clear and concise calls to action.
Third, discover the power of personalization. You want to deliver a customized experience from start to finish. Make sure you know who you are talking to: 68 percent of younger consumers will stop doing business with a brand after a poor customer service experience. Find the right customer relationship management tool or CRM for your company and use it to its full potential: You can use customer information to personalize your marketing strategy and target relevant customer segments.
Fourth, leverage your online reviews. Most customers read at least one review before purchasing a product or service. Make sure you are collecting reviews and responding to reviews–whether they are good or bad.
Finally, dip your toes into programmatic advertising. Programmatic allows you to leverage real-time information about your customers and target them with relevant content that can be delivered at the precise moment when it offers the most value. It combines intuition with machine ad buying to plan, optimize, and target your ads for maximum impact.
You know that more people search for pressure washing services when it is warm. You can combine insights like that with programmatic algorithms to determine when and how to show your ads to local homeowners with weather based ads.
If you want to learn more about programmatic advertising or need help kickstarting a marketing strategy for your power washing company, we can help.