How to Build Brand Awareness with Video Marketing
Ready to try video marketing for brand awareness? Learn why video’s are so effective and get tips to boost the effectiveness of your branding campaigns here.
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I have a quick question for you: What’s the difference between a “Tim Hortons person” and a “Starbucks person?” There’s a clear line of division, isn’t there? Even if you prefer a third option, you have an opinion.
That’s the importance of branding for a business. If you know someone who could benefit from similar brand recognition, please forward this along to them.
Best Video Types for Boosting Brand Awareness
Certain types of videos are better than others for building brand awareness. These include:
· Product/ Service Show and Tell
· Vlog
· Brand Story
· Behind the Scenes
· Case Study/ Testimonial
· User-Generated
Best Video Styles for Brand Awareness Videos
Video styles should remain consistent within the same campaign and will generally remain the same to increase recognition. These include:
· Live Action
· Animated
· Text Overlay
· Live Streaming
7 Tips for Creating an Effective Brand Awareness Video
The following tips can help brands get better results.
1. Start with a Goal and Metric
Some of the most common metrics used to measure branding video success include:
· Views
· Likes
· Shares
2. Tailor to the Audience
Use buyer personas to ensure video content resonates with the audience and reaches them.
3. Invest in High-Quality Equipment
Professional results start with the right equipment and tools. Brands that are unprepared to make this investment may prefer to outsource.
4. Collaborate with Other Brands
Brand collaboration increases reach and introduces new ideas.
5. Be Authentic
People want to get to know a brand and what it stands for. Commonalities and shared values build bonds.
6. Maintain Consistency
Maintain the same video styles, branding elements, voice, and other details as much as possible to ensure the videos are recognizable and to distinguish the brand from competitors.
7. Keep it Concise
Videos under two minutes have an average engagement rate of 70 percent, per Wistia.
Let Me Know How I Can Help
If you know someone this might help, please forward it along. If you have questions about video marketing, branding, or digital marketing, I’m happy to help. Feel free to hit reply or contact me through my website.
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· 11 Video Marketing Tips to Boost Your Sales Results
· Should You Outsource Your Marketing Video Production or Keep it In-House?
· Effective Branding Strategies to Increase Sales All Year Round
· Customer Personas: What They Are and Why You Need to Define Them