5 Online Reputation Tricks to Outshine Your Competitors
Will prospective customers choose you or your competitors? Use these online reputation management techniques to steer the conversation and grow your business.
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When was the last time you read an online review for a business? If you’re like most of the population, you’ve done so within the past week. Unfortunately, many businesses don’t realize how important their online reputations are or that they’re a vital component of SEO and attracting new clients.
If you know someone who isn’t taking a proactive approach to maintaining the online reputation of their business, please forward this along.
1. Develop Internal Reputation Management Guidelines Before They’re Needed
This should include things like defining roles related to reputation management, ensuring everyone knows what they’re responsible for, being prepared for a crisis, and reputation audit procedures.
2. Leverage Content to Control the Brand’s Story
The more brand-related pages a company ranks for in search engines, the more likely people are to find those before other sites.
3. Listen When Customers Talk
Silence doesn’t mean customers are happy. Leverage customer service surveys, watch for brand mentions, and leverage social listening tools to ensure concerns are heard even when customers don’t complain to the company.
4. Respond to Comments Promptly and Compassionately
Respond to all reviews. When the feedback is negative, try to move the discussion to a private area and address the problem as swiftly as possible.
5. Be a Better Brand
Use customer feedback to do better. No online reputation management techniques will be enough to shift a reputation in the long run if the brand isn’t behaving ethically or delivers poor service.
Let Me Know How I Can Help
If you know someone this might help, please forward it along. If you have questions about online reputation management or digital marketing in general, I’m happy to help. Feel free to hit reply or contact me through my website.
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