8 brutal lessons I learned from 10 years of branding.
In this video, Thales Duarte shares 8 tips for entrepreneurs who want to build a strong and desirable brand. The advice is based on his 10 years of experience as a brand strategist and entrepreneur.
1. Choose a positioning you can maintain for at least 5 years.
It's important to have a clear and consistent positioning so that people can understand and connect with your brand.
2. Develop a value proposition that combines function, emotion, and aspiration.
Your value proposition should be clear and concise, and should communicate what your brand offers to customers.
3. Maintain consistency across all touchpoints.
Your customer touchpoints should all be aligned with your brand. This includes your website, your social media, your marketing materials, and even customer service.
4. Branding is repetition.
It's important to repeat your message several times so that people can remember it.
5. Be clear.
Your brand should be clear and easy to understand. Don't try to be everything to everyone.
6. Maintain visual consistency.
Your visual identity should be consistent with your brand. This includes your logo, your colors, and your typography.
7. Be authentic.
Be yourself and let your personality shine through your brand.
8. Be patient.
Building a strong brand takes time. Don't give up!
If you follow this advice, you'll be on the right track to building a strong and desirable brand. Remember, your brand is the face of your company. It's what people think when they hear your name. Therefore, it's important to invest time and energy in building a strong brand.
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⚡ [POSITIONING DIAGNOSIS] I help you evaluate how to leverage your business using your brand: https://tally.so/r/mBrWE5
⚡ [GET TO KNOW STRATEGIE] My Brand Strategist Training Community: https://formacaostrategie.com.br/
Follow me on Instagram: / thaleslduarte
Follow me on LinkedIn: / thalesduarte
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Introduction: 0:00-0:55
Tip 1: 0:55-2:30
Tip 2: 2:38-5:44
Tip 3: 5:44-8:38
Tip 4: 8:38-10:02
Tip 5: 10:02-12:30
Council 6: 12:30-15:00
Council 7: 15:00-17:55
Council 8: 17:55-22:02
#positioning #brand #branding