Why do branding projects fail?
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In this video, I'll show you the 5 most common reasons why branding projects never get off the ground and fail. From the owner's detachment to a lack of brand maturity. If you're planning to invest in branding or have already been through a project that didn't work out, this video will help you understand what went wrong.
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🙌🏻 If you don't know me, welcome: I've been a brand strategist for 12 years, I've positioned over 300 brands, built a branding consultancy with over 40 professionals, and today I help companies that deliver excellence but aren't perceived as such.
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📌 Video Chapters:
0:00 Introduction
1:10 Owner's detachment from the process
4:04 Lack of awareness about the magnitude of the change
6:19 Confusing projects that lead nowhere
9:25 Company maturity to execute
12:22 Laziness
14:19 The strategist's role in minimizing these problems
16:41 Other reasons why projects fail
19:56 Conclusion
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#branding #brandstrategy #positioning #brands