Should you invest in branding at the beginning or later?
Product First, Branding Later?
Is focusing 100% on product and sales before thinking about branding really the smartest approach? Or does this "saving" end up costing much more in the long run?
In this video, we explore one of the biggest dilemmas for entrepreneurs: when to invest in brand strategy and why it can be the difference between rapid growth and getting stuck in trial and error.
What you will learn:
1. Why the order of decisions matters for your growth
2. How the market has changed: from scarcity to oversupply
3. What it really means to have a brand strategy
4. How companies like Nubank, Apple, and Subway use brand territory
5. The real cost of not having a defined strategy
💡 Key insights:
1. "In a market with many offers, the fight is no longer about quality but about attention and perception."
2. "Well-done branding isn't magic. It's a navigation system that turns nebulous decisions into obvious ones."
3. "You can have the best product in the world, but if people don't quickly understand what you do and why they should care, you'll struggle much more than necessary."
📌 Who this video is for:
✓ Entrepreneurs who are starting out
✓ Business owners who work hard but can't scale
✓ Marketing managers who need to justify branding investment
✓ Product professionals who want to understand the impact of branding
✓ Those who compete only on price and want to change that
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Hire me for your brand: https://calendly.com/thalesduarte/reu...
Strategie Training: https://formacaostrategie.com.br
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LinkedIn: / thalesduarte
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#trends #marketing #branding