Percent of Total Active Users by Channel in Looker Studio
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How to quickly calculate the percentage of active users for each traffic source in Looker Studio?
We've created a table based on GA4 data, showing where users came from to the site and the number of active users.
We add another metric to our table and choose the same metric - Active Users. Click "Edit" and in the Comparison Calculation section, choose Percent of Total. Done! You can also rename the new field and see the result.
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