What is a Customer Data Platform (CDP)? [The Ultimate Guide]
Learn about customer data platforms (CDPs) from how they help manage customer data, to how they’re architected, what use cases they serve, and what to look out for when selecting a CDP vendor.
This webinar covers the following topics:
0:00 Introduction
1:29 What’s driving demand for CDPs?
7:20 What is a customer data platform (CDP)?
13:07 Use Cases
13:48 Building a customer data platform vs. buying one
17:42 CDP Selection Criteria: choosing the right solution for your needs
19:08 Implementation Myths
20:43 Implementation Checklist
Webinar by Tom Treanor, Head of Marketing at Treasure Data
#CustomerDataPlatform #CDP