Google Ads Dynamic Ads Setting for Display Campaign Remarketing
This video is part of a larger YouTube Ads course which you can find here: https://www.udemy.com/course/how-to-a...
In this video, I'll go over the best way to get started with dynamic remarketing ads for display campaigns. Dynamic remarketing work with a Google merchant center account or by using what's called a "feed". A feed is exactly what you probably think it is - a spreadsheet-type of object that lets Google Ads ingest the data in it to generate ads dynamically.
The main thing to notes is that your website has to be set up in a way that tags users based on the website content they visit. For most advertisers, this step is very daunting and intimidating. Just think of it like this. Let's say you have some kind of unique value (like a product SKU) on each page. Then let's say you have that unique distinct SKU in your product feed as the ID. You can use this unique value to remarket ads to people that have viewed this product page because of the fact that this SKU is unique. The only difficult part is getting a developer to set this value correctly.
You can use Google Tag Manager to do this or you can hard-code this in the data layer for each page. Again, it's pretty technical and a lot of this is outside the scope of my YouTube Ads course to explain. Check out the links below to the most relevant links you will find on this topic!
Helpful links
https://support.google.com/google-ads...
https://support.google.com/google-ads...
https://support.google.com/merchants/...
https://support.google.com/google-ads...
https://www.google.com/retail/solutio...