Driving Bottom Line Results with Pinterest Promoted Pins Webinar
With 2/3 of all the content saved by Pinners coming from businesses, brands are essential to and welcome on Pinterest. More importantly, Pinners are motivated consumers - 93% of survey respondents used Pinterest to plan for purchases in the last 6 months!
Promoted Pins are driving awareness and engagement for brands. With CPM campaigns seeing 2-5% engagement rates and brands gaining on average a 5% bump in impressions the month following CPM campaigns, Pinterest is driving real results. More importantly,18% of conversions are coming from earned media!
During this Q&A with Matt Moran, SocialFlow's VP of Product Development, and Jasmine Kriston, Pinterest's Developer Program Manager, you will gain insight into:
• Pinterest ad best practices
• Different ad units, targeting, cost models, and optimization
• The significant advantage downstream engagement
• Buyable Pins
• Maximizing your Pinterest reach
• Campaign results