In Reviews We Trust Podcast S02E04: Building Relationships for Ongoing Success with Camilla Tress
In this episode host Callum McKeefery talks to Camilla Tress , the Connected Commerce Lead at Oliver Bonas the independent British lifestyle store.
They discuss why a focus on customer experience is crucial to developing strong customer relationships, why creating unique experiences both on and offline drives growth, the benefits of using a headless eCommerce platform, the future of retail and AI, and how to use your review content to build brand awareness.
Callum McKeefery:
/ callum-mckeefery-1086b47
/ callummckeefery
Camilla Tress
/ camilla-tress
Show notes:
https://www.oliverbonas.com/
https://go.contentsquare.com/
https://business.adobe.com/uk/product...
https://www.shopify.com/
https://www.bazaarvoice.com/
References:
CDP - Customer Data Platform
ERP - Enterprise Resource Planning
PDP - Product Detail Page
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