In Reviews We Trust Podcast - Ep. 24: Email v TikTok: which channel is most effective?
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean both co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that converts.
They discuss...
The opportunities and hesitancies of larger retailers on TikTok
The value of being able to access your customers data/email
The fact you can’t get reviews/ feedback from TikTok customers
Clever hacks to create effective TikTok ads
TikTok Shopping's success in the UK
Agency management across both disciplines and
Planning for that all-important exit
Episode links:
Phill Manson:
/ phillmanson
Joe Marston:
/ joe-marston
/ joejmarston
Liam Dean:
/ liam-dean-a11a43152
Callum McKeefery:
/ callum-mckeefery-1086b47
/ callummckeefery
Show notes:
https://paase.co.uk/
https://www.foryouadvertising.com/
https://www.klaviyo.com/
https://www.tiktok.com/
https://theoodie.co.uk/
https://soarwithus.co/
https://motionapp.com/
https://www.bloomreach.com/
https://www.salesforce.com/
https://dotdigital.com/
https://www.attentive.com/
https://www.shopify.com/
https://www.privy.com/
Books:
https://amzn.to/41ojYIv - Red Notice: A True Story of Corruption, Murder and One Man’s Fight for Justice: Bill Brower
https://amzn.to/3Z03aGe - Purple Cow: Seth Godin
https://amzn.to/3m5epyR - Built to Sell: Creating a Business That Can Thrive Without You: John Warrillow
https://amzn.to/3EASmq9 - Standout or Die: How to Make Your Digital Marketing Agency More Visible, Desirable and Valuable: Gareth Healey
Podcasts:
https://bit.ly/41lb7rg - Midnight Podcast: Matt Kelly
Check out our social media:
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Twitter: / we_are_reviews
LinkedIn: / reviews-co-uk
Visit our website for more information about our platform:
https://www.reviews.io/