3 big ways to maximize an ad tech investment
There are a million roads to Rome, but some paths are probably better than others. If your brand or agency is making an ad-tech investment, you obviously need to be sure that the path you choose is the one that will get you the best results. Dustin Engel, head of analytics and data activation for PMG Advertising Agency, talks to iMedia about the self awareness it takes to maximize your ad-tech investment, and the best steps to get you the outcome you desire.
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Music: Josh Woodward - Orbit - joshwoodward.com