What Is Positioning? How to Get Into The Consumer's Mind (By Being FIRST)?
Who remembers the second one who walk on the moon? No one! What all matters is getting into mind by being first. Most of the marketers thinks the opposite.For them, launching the brand means first means, first mover advantage in the marketplace.
On the contrary, to launch the brand marketers have to launch the brand in the mind of consumer by being first. That's essence of importance of being first in the mind.
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