Burger King Korea’s barcode-beach-tattoo marketing stunt.
Burger King did some of the weirdest guerrilla marketing I've seen.
Imagine going to the beach and unexpectedly leaving with a Burger King tattoo.
Burger King did this.
They sent their iconic king to a beach in Korea to give attendees printed-on, flame-inspired tattoos.
If this wasn't crazy enough, each tattoo came with a scannable barcode for a free Whopper.
Detractors said there's no way people are going to go for this.
But let me tell you what happened.
Over the course of the campaign, there were over 8,000 participants who wanted the tattoos.
Lots of people shared on social.
Lots of people who redeemed the free Whopper purchased sides like french fries and drinks.
So, these free burger tattoos led to an increase in sales of 208%.
So creative.
Great job, Burger King.
#marketing #viralmarketing #guerrillamarketing