LinkedIn's doing a wider rollout of LinkedIn video.
LinkedIn's doing a wider rollout of LinkedIn video.
I'm traveling through Europe and just had it appear on my mobile app.
It even says Beta right here.
I've already had a bunch of videos go viral on LinkedIn in the last few months.
If this rollout continues, I won't be surprised to see the frequency of going viral increase.
To optimize a video for LinkedIn, try to have an engaging first sentence.
It's this first sentence that will show in the description preview at the bottom.
With this said, the hook of the video, how it opens is even more important.
Don't start the video with, “Hey everyone.”
Start with a strong opinion or engaging news and advice people would want to share.
Obviously make the content more business oriented.
Optimize the description.
Lots of people use LinkedIn search.
Put a rich description with lots of text.
A hack is to just use a transcript of your video as your description.
Use hashtags on LinkedIn.
Hashtags on LinkedIn are useful for aiding in search.
LinkedIn video is undersaturated right now and it is a great place to be.
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