This is how you do blog SEO

Опубликовано: 28 Март 2026
на канале: Edward Sturm
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This is how you do blog SEO.

Google’s algorithms are designed to reward relevance and helpfulness, not just keyword frequency. When you repeat your keywords unnaturally, it signals manipulation.

So if your keyword is project management software, it would be way better if your big top heading was How to Pick the Right Project Management Software for Your Team.

You have the keyword right there.

Now what would an example be of natural variation with the subheadings?

What makes a great tool for managing projects.

and

Our favorite platforms and why.

You want to give as concise an answer to this question, How to pick the right project management software for your team? Before people have to scroll lower on the page.

So you write this blog post basically predicting what you think somebody will be looking for next. Once they have the answer, if they want it to go deeper into this topic, you predict the order in which you think they will go deeper.

You give it to them right there in this one blog post. So they don’t have to go back to Google and ask more questions.

That has super high engagement rates. It’s what visitors want, it’s what Google’s algorithms really, really want.

#searchengineoptimization #seotips #blogseo