How Do You Create A Know, Like and Trust Factor?
How Do You Create A Know, Like and Trust Factor?
Maini... My next question for you is, how do you create a know like and trust factor?
So, again, this takes work. Okay, it's not something that just happens overnight. I mean, let's face it.
Julie, there's 100 of you out there and it can be really difficult for people to know who they can trust and who's going to give them the best solution to the problem.
Which is what you're actually doing for people, you're actually solving a problem. And so, knowing how do you create a know, like and trust factor is simple. You've got to be seen and heard.
I was talking to an accounting firm the other day and the owner was saying to me...
"Oh you know... we really want to get out there, we really want to grow our business. But we only do two posts a week on Facebook.
That's not going to cut it love... seriously! If you want to build that know like trust.
They say it takes about 50 times that you've got to be in front of your ideal client before they are even going to notice you. Fifty times. So if you're doing two posts a week on Facebook, based on the fact that the same person might see every post you do, that is still going to take you many, many months.
Also you are so easily forgotten. That's why you've got to keep being in people's faces, consistently over and over again, more and more content, more and more value. And that's my answer to how do you create a know, like and trust factor.