Interview with a Pro - Haruko Hayakawa [EP4]
Join me on this episode of Interview with a Pro, as I sit down with Haruko Hayakawa, a New York City based artist who's made waves in the industry, working with Bon Appétit, Tom Ford, Soku, New York Times and more.
In our chat, Haruko shares her journey from food styling to creative directing, and gives a behind-the-scenes look at what it takes to make a magazine cover. Get inspired as she proves that it's never too late to jump into 3D, and discover how to make a name and money as a designer by focusing on your process.
Haruko Links:
https://www.haruko.co/
/ harukohayakawa
Chapters
00:00:00 Intro
00:01:01 Who is Haruko?
00:04:47 Transition from Graphic Design to 3D
00:09:29 Composition
00:13:51 Turn your creativity into a service
00:16:54 Casa Malka
00:18:58 Balancing technical and artisitic skill
00:21:36 Food Styling
00:24:54 Bon Apetite
00:32:07 Retro look
00:36:40 Developing your own style
00:42:36 Perspective on AI
00:46:41 NFT'S
00:50:59 Business side of 3d Design
00:55:45 How to sell your work to clients?
00:58:21 How do you land bigger clients?
00:59:21 Detailed process for making money
01:03:05 How to price your work
01:05:47 Should you work with an Artist Rep?
01:07:46 Don’t forget to cover your expenses
01:09:03 How do you manage feedback?
01:10:35 Software to help your process
01:11:40 Automate the simple things like meetings (Calendly)
01:12:55 How to structure your day to get the clients you want
01:15:11 What's next?
Thank you so much for watching, and let me know in the comments what you think and any useful tips you learned along the way!