SAtN03: How Universal Publishing Production Music Works (General Manager, Corinna C. Poeszus)
Stand Above the Noise (SAtN) is a free video series by the creators of the Dotted Music marketing agency. For the latest music industry and marketing interviews, subscribe to the Music Growth Talks podcast at http://musicgrowthtalks.com/
|| ABOUT
An interview with Corinna C. Poeszus, General Manager of Universal Publishing Production Music Germany. Was conducted on the roof of the Universal building in Berlin, as well as in Corinna's office where she showed us some of UPPM's most successful recent projects, with a bit of insight on how much they earned. Here you will learn how the music industry has changed from the perspective of a major label, what Production Music does, and how to get your music licensed for tv, films, commercials or games. The video also features Gianluigi D´Autilia, an independent music supervisor from Berlin (a dedicated interview with him is coming out soon).
|| CONTENTS
00:00:33 - About Corinna C. Poeszus
00:01:42 - Comparing the music industry of present and the past
00:02:09 - How major labels started making money after the recording crisis hit
00:04:00 - Why making music "free"
00:04:25 - What UPPM does exactly
00:05:46 - How a production company works with your existing composition
00:07:06 - How an artist can get a deal with UPPM
00:10:30 - SPECIAL: Conversation inside Corinna's office in Universal Berlin
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|| CREDITS
Directed, filmed, edited: Katya Apanova
Interview, author of the series: Andrew Apanov
Music: "My Drumming Sucks" by Fanu
Production: Dotted Music LLC