Andy Mura: Human Experience as an investment for the SaaS onboarding experience | SaaS District
Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX.
He is a marketer, founder, speaker, and mentor with over 10 years of experience in Saas, Digital Transformation, and Growth.
Andy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to enhanced customer experience.
Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he's now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.
During this interview we cover:
-Current COVID-19 Strategy
-Pre & Post Investment SaaS company Grow Advice
-Lead Generation VS Product Focused
-The importance of U/X (Tips & strategies)
-Effective Marketing Budgets
-Trial to Paid VS Enterprise Focused
-Sales Cycles & how to shorten them
Links and mentions:
https://exb.de
Get in touch with Andy:
/ andymura
/ andy_mura
https://sites.google.com/view/andy-mu...
More about Akeel:
🐦 Twitter - / akeeljabber
💼 LinkedIn - / akeel-jabbar
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast