Steve Levely: Using Inorganic Growth and Bolt On Acquisitions as a Expansion Strategy
Steve is the CEO of Ackroo, a platform that provides marketing, payment and point-of-sale solutions for merchants of all sizes. Ackroo’s self-serve, data driven, cloud-based marketing platform helps merchants in-store and online process and manage loyalty, gift card and promotional transactions at the point of sale in order to attract, engage and grow their customers while increasing their revenues and margins.
As the CEO of Ackroo, Steve leads the company’s corporate strategy, where he transitioned into this role after previously serving as the company’s EVP of Sales & Marketing.
Steve brings over 15 years of successful sales leadership and business development experience from various small and large organizations.
Prior to joining Ackroo, Steve worked for Maritz Canada helping lead their strategic business development division, where he supported their SalesChannel Enablement, Engagement Marketing and Consumer Loyalty go-to market strategies.
During this interview we cover:
00:00 Contentfy.co, Your On-Demand Podcast Editing and Content Team (Sponsor)
01:02 - Intro
02:16 - Steve’s Background & Transitioning to CEO
05:01 - Strategy, Problem Solving & Product Additions
06:24 - Decision Making Process & Success Measuring on Additions
07:48 - 3 Acquisitions in 2019 (Strategy & Deal Sizes)
12:30 - Biggest Learnings & Failures from Previous Deals
16:38 - Red Flags and What do Steve Avoids in an Acquisition
23:02 - Balance Between Organic & Inorganic Growth
26:20 - Biggest Challenges Steve’s Facing Right Now to Grow Ackroo
27:42 - Advice Steve Would Tell his 25 Year old Self
30:09 - Steve’s Top Resources Instrumental to His Success
32:44 - What does Success mean To Steve Right Now
34:32 - The Future for Ackroo & Getting in Touch with Steve
Mentions:
Ackroo - https://drive.google.com/drive/u/1/fo...
Win Win Marketing - https://www.winwinms.com
Books:
The Hard Thing About Hard Things - https://hardthings.bhorowitz.com
Get In Touch With Steve:
Steve’s Linkedin -https://www.linkedin.com/in/steve-lev...
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